Last edited by Bajora
Tuesday, August 4, 2020 | History

8 edition of Advertising, promotion & supplemental aspects of integrated marketing communications found in the catalog.

Advertising, promotion & supplemental aspects of integrated marketing communications

by Terence A. Shimp

  • 363 Want to read
  • 13 Currently reading

Published by Thomson South-Western in Mason, Ohio .
Written in English

    Subjects:
  • Communication in marketing,
  • Sales promotion,
  • Advertising,
  • Direct marketing

  • Edition Notes

    Includes bibliographical references and indexes.

    Other titlesAdvertising, promotion, and supplemental aspects of integrated marketing communications.
    StatementTerence A. Shimp.
    Classifications
    LC ClassificationsHF5415.123 .S54 2003
    The Physical Object
    Paginationxxi, 650 p. :
    Number of Pages650
    ID Numbers
    Open LibraryOL21662106M
    ISBN 100030352711
    LC Control Number2002071957
    OCLC/WorldCa49860010

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Advertising, promotion & supplemental aspects of integrated marketing communications by Terence A. Shimp Download PDF EPUB FB2

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Shimp,Thomson South-Western edition, in English - 6th by: The sixth edition of Terence Shimp’s market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field.

Advertising, promotion, and supplemental aspects of integrated marketing communications: Responsibility: Terence A. Shimp. More information: Table of contents; Contributor biographical information; Publisher description.

Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market.

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The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and Book Edition: 6th.

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Description. The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market.

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Plus easy-to-understand solutions written by experts for thousands of other textbooks. *You will get your 1st month of Bartleby for FREE when you bundle with these textbooks where solutions are availableBrand: South-Western Publishing Co.Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications 5 editions By Terence A.

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